
It seems like everywhere you look the message of the moment is the same:
Flee! Flail! Panic! Doom! Fear! Gloom! AAAAAARRRRGGGGHHHH!!!
Publication and books haven’t been left out of the loop with Boarders on the edge of bankruptcy and everyone forecasting a doom and gloom holiday season. Authors, Agents, Editors and Publishers all look to have to weather a nasty storm until things smooth out as retail shoppers tighten their belts and decide where their spending dollars go.
As well publishing is facing the very real fact that technology is moving on without them and how and what people read is changing. There is a window of opportunity to get on board and with an industry which is traditionally resistant to change nothing comes quickly.
Dooooom!
Heh…I can only keep up the doom thing for a brief amount of time before I start giggling at myself, and pretty much everyone around me. I don’t think things are as bad as the nay sayers want you to believe, and I do think we’re both empowered to help and in an exciting time.
When it comes to the first issue MoonRat said it best. You can do your part by buying books both this holiday season and beyond. A paperback costs about the same as a combo meal at Wendys, and I know there are a lot of us who haven’t yet given up our eating out, so maybe it’s time to skip a meal on the run and spend it on a book, which will last much longer than the chicken sammich! Another thing we can do is to help give the love of books to those around us. Personally I’m teaching my children, my friend’s children, my nieces and nephews and anyone else dumb enough to get in my way about loving books. It doesn’t work on everyone, my brother is a hard sell, but I figure if I throw enough genres at him something is going to stick. The number of book readers is going down, but we can help that by writing books kids want to read and getting books into their hands.
Going right along with this idea is encouraging new models of publication which help get stories into the hands of readers, by book, ebook, Kindle, palm, scroll, parchement, sky writing…whatever it takes. This is a big decision happening at levels of publication which most of us don’t control, but we can encourage and experiment ourselves.
Everyone may have to make some sacrifices as this all shakes out. It may mean changes to how returns are dealt with, or in how advances are created. There may be some dry times for authors to get their works sold and into the market, but the best thing those authors can do is to keep writing. No one knows the magic forumla for a best seller and everyone is looking for the next one. If you stop writing because ‘nothing is selling in this market’ and you miss your window then how hard will you kick yourself in the head?
The best thing we can have now, across the board, is optimism. There are so many people who buy into fear and hype and live life being afraid. Don’t be one of them. Look to the future with hope. Write with purpose and passion. The only time we should flee and run away is when faced with a vorpal bunny…now that’s terror.
Jana